Jacob Schnee

Like my beloved grandma Ruth, I'm approaching 100. Only, for me we're talking blog posts. I never put too much stock into celebrating...

"The piece should have a clear thesis to it. Please no jargon. You can send it my way." That was the editor of the renowned magazine. I'd...

With some exceptions, your best ideas come to you spontaneously. When you're least expecting them. When you're not expecting them at all,...

This is partly why you have to do the work. To put it another way. If you really want to max out your potential, you have to figure it...

And finally, we arrive at our final A. Last, and decidedly not least, we have our friend: Acceleration You know those dreams you have...

Welcome back one and all to this, the sixth of the 7 A's of Content Marketing. You've earned and kept your readers' attention. You've...

Welcome back my dears, let's review the tape. You've built the rapport. You've proven your genuine desire to help, plus your ability to...

Welcome back everyone. Before we jump into the next A of Content Marketing, let's review what we've learned. We've gotten our readers'...

Welcome back y'all, now that we're building a relationship, it's about time we talked about the next A: Audience Know your audience. Any...

Welcome back damas y caballeros, now that we've gotten their attention, it's time to move onto the next A: Authenticity Once they have...

Welcome back ladies and germs, let us dive right into the 7A's with our first entry: Attention What is the single most important resource...

Let's talk content marketing. It's a phrase you might vaguely recall from that annoying solicitation email you opened last Tuesday...

Marketing touches every area of your organization. Of course, the degree to which this is true differs among companies. Each organization...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're on the Operations team and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're an HR Professional and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're a Customer Service Representative...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're the Chief Risk Officer and don't...

Marketing is everywhere in your company. From the consumer's perspective, marketing is constant. You're the Chief Technology Officer and...

Say you're a content marketer and you want to produce helpful content for your audience. You're writing to solve a problem someone in...

How often do you feel stressed? Some of us can find ourselves trapped in the stress loop. It can happen to the best among us. It happens...