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Blogs & Articles

The original love: writing for writing's sake.

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Sure, then as you grow up you add SEO optimization, competitive keyword / keyphrase cornering and the rest of it. But in my book, the best blogs and articles sound like one real-live person writing for another.

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Plus it's the foundation for content marketing, which is a great way to build a win-win system between you and your audiences. And I will always be a sucker for win-wins.

Hand holding a phone making a digital payment over a hand holding a mobile POS device outside a restaurant
A glowing debit card from Unitus Community Credit Union, levitating in front of a golden-orange background
A mobile phone displaying the Unitus mobile app in use

Use Secure Digital Payments

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A primer on Google Pay and Apple Pay, especially helpful during the pandemic as payments are secure and contactless.
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View the full article.

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(And if the web archive link goes down, here's the PDF.)

Don't Forget Debit!

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Credit cards are sexier, but is that fair? A reminder of the benefits debit cards offer that even credit cards don’t.
 

Full article | PDF version

Our App is Great, But...

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A playful, pseudo self-deprecating way to reinforce our brand while building awareness for our freshly redesigned app.

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Full article | PDF version

A couple standing in front of their new home next to their Unitus Mortgage Relationship Officer on a spring day
A representative from a Colombian financial cooperative standing with four Unitus employees outside the Unitus office in downtown Portland, OR.
Unitus CEO Steve Stapp handing out school supplies to kids at a local elementary school

"Keys are for Closers"

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I interviewed in-house mortgage loan experts to help homebuyers improve their chances of closing on the home they love.

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Full article | PDF version

Going the Extra 4,000 Miles​

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I created a Press Release for this, then adapted it into this blog post with improved SEO formatting, simplicity and conciseness.

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Full article | ​​PDF version

The Credit Union Difference

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Ghostwritten for the CEO and featured above the fold in our member newsletter, this message grounds our new product within our unyielding brand mission.

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Full article | PDF version

The things you say every day - are they yours, or could they have been uttered by anyone else?

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