Jacob Schnee
Listen. Write. Solve problems.
Direct Mail
Direct Mail remains a fine way to raise awareness for products, promos and events.
I had the good fortune to write dozens of mailers of varying sizes, colors, paper stocks, and all the rest. I built a strong relationship with our print and post vendor and we did some good work together.
Williams Branch Grand Opening
An integrated marketing campaign to help open our new branch in Portland's Williams District.
I copywrote the postcard (as well as branch signage, web assets, and all campaign collateral) and partnered with our design vendor to develop, print and distribute.
I then partnered with the sales team to visit local shops around the community to support them with the "Bingo card" concept, encouraging Williams residents to earn prizes for visiting local businesses. This helped establish our community focus in our new neighborhood.
New Product Launch: 100% Home Loan
A direct mailer promoting our new 100% financing home loan for qualified first time homebuyers.
Leads with empathy, recognizing this is a stressful experience and reassuring that it needn't be this way.
As always, I wrote this from the reader's perspective, addressing their concerns and objections up front to let them know we've thought about them ahead of time - and that we've designed this specifically to help them advance in a way that's meaningful to them.
Campaign Promo: Get $200
To support the opening of our new branch, we delivered this message that's short, sweet, and to the point.
The benefit is up front, instructions are clear, and I address why it's worth the reader to go through the trouble of changing their checking account to Unitus, when they could choose any financial institution they like.
For good measure we added some social proof for the reader via glowing testimonials about the credit union.